{"id":6445,"date":"2015-10-10T16:43:46","date_gmt":"2015-10-10T16:43:46","guid":{"rendered":"https:\/\/ocr.esraa.com\/?page_id=6445"},"modified":"2026-10-09T14:09:01","modified_gmt":"2026-10-09T14:09:01","slug":"about-us-2","status":"publish","type":"page","link":"https:\/\/primalinea-security.com\/?page_id=6445","title":{"rendered":"About Us"},"content":{"rendered":"

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Who We Are<\/div>

Creating a New Standard in Baked Goods and Snacks<\/span><\/h2>

Established in 2019, Dough & More Food Industries (DAMFI) is an Egyptian joint stock company founded with a bold vision – to redefine the standards of packaged bakery products and snacks in Egypt through innovation, quality and manufacturing excellence.
\nOperating from our state-of-the-art 15,000 sqm manufacturing facility in 6th October City, DAMFI combines advanced European production technologies, premium ingredients and a highly experienced team to produce baked goods and snacks that consistently exceed consumer expectations.
\nSince our inception, we have remained committed to developing products that offer superior taste, exceptional freshness and uncompromising food safety. Through our growing portfolio of brands, including Breadway\u00ae and Twispy\u00ae, we continue to introduce innovative food solutions that meet the evolving needs of both consumers and foodservice partners.
\nToday, DAMFI is recognized as one of Egypt’s most technologically advanced baked goods manufacturers, serving thousands of retail outlets nationwide while continuously investing in innovation, people and operational excellence.<\/p><\/div>[\/vc_column][vc_column width=”5\/12″ tablet_sm_width=”1″]

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Who We Are<\/h4>\n

Creating a New Standard in Security Services<\/strong><\/p>\n

Prima Linea Security is a professional security and risk management company based in Cairo, delivering integrated security solutions across Egypt. We combine highly trained security personnel, and expert\u00a0 consultancy to provide comprehensive protection for people, assets, and operations.<\/p>\n

Our team is built on operational expertise, structured planning, and disciplined execution. We approach every project with a clear objective: to deliver lasting value through reliable, tailored, and high-standard security services designed to meet real-world risks and evolving security challenges.<\/p>\n

Focusing on accountability, precision, and continuity, Prima Linea Security partners with its clients to ensure sustainable security outcomes and long-term operational confidence.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ tablet_sm_width=”1″][vc_empty_space height=”35px”][vc_empty_space height=”35px”]

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Our Vision<\/h3>

With a passion for excellence and innovation, our vision at DAMFI is to become a leading company in Egypt in the field of baked goods and healthy snacks through continuous innovation, advanced technology and operational excellence.<\/p> <\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″ tablet_sm_width=”1″]

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Our Mission<\/h3>

To delight consumers with great-tasting, safe and innovative food products, manufactured with the finest ingredients and the highest standards of quality.<\/p> <\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row heading_color=”primary-1″ section_type=”fullwidth” bg_type=”image” bg_image=”7278″ bg_image_type=”fixed” equal_column_height=”middle-content” font_color=”#ffffff”][vc_column width=”1\/3″ tablet_width=”1″ css=”.vc_custom_1791550685044{padding-right: 5% !important;padding-left: 5% !important;background-color: rgba(45,81,150,0.85) !important;*background-color: rgb(45,81,150) !important;}”][vc_empty_space height=”50″]

Our Vision<\/span><\/span><\/h2>

To become a leading security provider recognized for operational excellence, trusted
\npartnerships, and innovative protective solutions across the region.<\/p><\/div>[vc_empty_space height=”50″][\/vc_column][vc_column width=”1\/3″ tablet_width=”hide” tablet_sm_width=”hide” mobile_width=”hide”]

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Our Mission<\/span><\/span><\/h2>

To deliver reliable and adaptive security services through skilled professionals,
\neffective risk-management practices, and continuous development of safety standards that protect people, assets, and operations.<\/p><\/div>[vc_empty_space height=”50″][\/vc_column][\/vc_row][vc_row disable_element=”yes” section_type=”fullwidth” margin_bottom=”0″][vc_column]

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Our Story<\/h4>\n

A Vision Turned into Reality<\/p>\n

Every great company begins with a simple idea.
\nFor DAMFI, it was the belief that Egyptian consumers deserve bakery products produced to the same standards as the world’s leading manufacturers.
\nThat belief inspired the creation of a company built around innovation, continuous improvement and uncompromising quality.
\nFrom pioneering sourdough technology in packaged bread to introducing healthier baked snack alternatives, DAMFI continues to challenge convention and raise expectations across the bakery category.
\nWhile our portfolio continues to evolve, our purpose remains unchanged: creating products that people enjoy and trust every day.<\/p>\n

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Development<\/div>
<\/div> <\/div><\/div>
Design<\/div>
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Marketing<\/div>
<\/div> <\/div><\/div>
Design<\/div>
<\/div> <\/div><\/div>
Design<\/div>
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Our Story<\/h4>\n

A Vision Turned into Reality<\/p>\n

Every great company begins with a simple idea.
\nFor DAMFI, it was the belief that Egyptian consumers deserve bakery products produced to the same standards as the world’s leading manufacturers.
\nThat belief inspired the creation of a company built around innovation, continuous improvement and uncompromising quality.
\nFrom pioneering sourdough technology in packaged bread to introducing healthier baked snack alternatives, DAMFI continues to challenge convention and raise expectations across the bakery category.
\nWhile our portfolio continues to evolve, our purpose remains unchanged: creating products that people enjoy and trust every day.<\/p>\n

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2019<\/h3>

Company established<\/p> <\/div><\/div>

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2020<\/h3>

AMF line + Breadway\u00ae launch<\/p> <\/div><\/div>

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2021<\/h3>

Tortilla line + launch<\/p> <\/div><\/div>

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2023<\/h3>

Twispy\u00ae Launch<\/p> <\/div><\/div>

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2026<\/h3>

Factory Expansion (New Tortilla & Balady Line)<\/p> <\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes” el_class=”timeline”][vc_column][\/vc_column][\/vc_row][vc_row heading_color=”light” disable_element=”yes” section_type=”fullwidth” bg_type=”color” equal_column_height=”middle-content” bg_color=”#04193a” margin_bottom=”0″][vc_column width=”1\/6″ tablet_sm_width=”1-2″ css=”.vc_custom_1788792496724{background-color: #0f5bd3 !important;}”][vc_empty_space height=”90″]

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Established<\/h3> <\/div><\/div>[vc_empty_space height=”90″][\/vc_column][vc_column width=”1\/6″ tablet_sm_width=”1-2″ css=”.vc_custom_1788792481476{background-color: #0c4eb4 !important;}”][vc_empty_space height=”90″]
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Manufacturing Facility<\/h3> <\/div><\/div>[vc_empty_space height=”90″][\/vc_column][vc_column width=”1\/6″ tablet_sm_width=”1-2″ css=”.vc_custom_1788792465732{background-color: #0a4196 !important;}”][vc_empty_space height=”90″]
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Production Lines<\/h3> <\/div><\/div>[vc_empty_space height=”90″][\/vc_column][vc_column width=”1\/6″ tablet_sm_width=”1-2″ css=”.vc_custom_1788792418276{background-color: #083377 !important;}”][vc_empty_space height=”90″]
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Employees<\/h3> <\/div><\/div>[vc_empty_space height=”90″][\/vc_column][vc_column width=”1\/6″ css=”.vc_custom_1788792389396{background-color: #062659 !important;}”][vc_empty_space height=”90″]
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Product Portfolio<\/h3> <\/div><\/div>[vc_empty_space height=”90″][\/vc_column][vc_column width=”1\/6″ css=”.vc_custom_1788776757496{background-color: #04193a !important;}”][vc_empty_space height=”90″]
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Distribution Fleet<\/h3> <\/div><\/div>[vc_empty_space height=”90″][\/vc_column][\/vc_row][vc_row heading_color=”light” disable_element=”yes” bg_type=”image” bg_image=”6587″ bg_image_type=”parallax” color_overlay=”dark” opacity_overlay=”50″ padding_top=”120″ padding_bottom=”120″ margin_bottom=”0″ font_color=”rgba(255,255,255,0.63)”][vc_column css=”.vc_custom_1444673419444{padding-right: 15% !important;padding-left: 15% !important;}”]
WE CREATE DIGITAL SOLUTIONS WITH LOVE<\/div>

BASED ON YOUR FEEDBACK<\/span><\/h2>

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Buy Blunt Now<\/span><\/a>Try your self<\/span><\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row padding_top=”100″ padding_bottom=”50″ margin_bottom=”0″][vc_column]
Leadership<\/div>

Leadership Driven by Experience<\/span><\/h2>

At the core of Prima Linea Security is a highly experienced leadership team dedicated to delivering professional, reliable, and mission-driven security solutions. Our strength lies in combining operational discipline with strategic insight to protect people, assets, and operations in complex and dynamic environments.\n\n\nWe operate through a collaborative leadership model where expertise in security operations, risk assessment, and field execution comes together to ensure seamless
\ncoordination and effective control. This approach enables us to anticipate threats,
\nrespond decisively, and deliver security services that are fully aligned with our clients’ objectives.\n\n\nPrima Linea Security is built on precision, accountability, and trust – providing tailored security solutions designed to meet real-world risks and evolving security
\nchallenges.<\/p><\/div>[vc_empty_space height=”60″][\/vc_column][vc_column width=”1\/4″]\r\n\t\t\t\t

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CHAIRMAN OF THE BOARD<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

IBRAHIM IMARA<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/figcaption>\r\n\t\t\t<\/figure>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t[\/vc_column][vc_column width=”1\/4″]\r\n\t\t\t\t
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VICE CHAIRMAN<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

AMIR ZAGHLOUL<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/figcaption>\r\n\t\t\t<\/figure>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t[\/vc_column][vc_column width=”1\/4″]\r\n\t\t\t\t
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GENERAL MANAGER<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

OSAMA SABRI<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/figcaption>\r\n\t\t\t<\/figure>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t[\/vc_column][vc_column width=”1\/4″]\r\n\t\t\t\t
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PROJECTS MANAGER<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

BAHAA MOHAMED<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/figcaption>\r\n\t\t\t<\/figure>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t[\/vc_column][\/vc_row][vc_row disable_element=”yes” padding_top=”120″ padding_bottom=”0″ margin_bottom=”0″][vc_column css=”.vc_custom_1444676790551{margin-bottom: -30px !important;}”]
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Do you need Help ?<\/div>

we look forward to supporting you all the way through<\/span><\/h2>
open a ticket on our support forum<\/span><\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes” el_class=”vt-timeline”][vc_column][vc_row_inner el_class=”vt-item”][vc_column_inner el_class=”vt-date” width=”5\/12″ css=”.vc_custom_1790694301900{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]

2019<\/span><\/h2>
\"\"<\/div>[\/vc_column_inner][vc_column_inner width=”2\/12″ css=”.vc_custom_1790690544026{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2dC1kb3QlMjIlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner el_class=”vt-text” width=”5\/12″ css=”.vc_custom_1790694536993{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]

Sample Title<\/span><\/h3>[\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”vt-item”][vc_column_inner el_class=”vt-text” width=”5\/12″ css=”.vc_custom_1790694529977{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]

Sample Title<\/span><\/h3>[\/vc_column_inner][vc_column_inner width=”2\/12″ css=”.vc_custom_1790690615511{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2dC1kb3QlMjIlM0UlM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner el_class=”vt-date” width=”5\/12″ css=”.vc_custom_1790694427858{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]

2020<\/span><\/h2>
\"\"<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_type=”color” bg_color=”#2d5196″ font_color=”#ffffff” padding_top=”50″ padding_bottom=”50″ el_class=”values”][vc_column]
Corporate Values<\/div>

The Values That Define Us<\/span><\/h2>

Our core values are the foundation of every decision, operation, and security solution we deliver. Guide our conduct, shape our operations, and ensure uncompromising standards of security and integrity.<\/p><\/div>[\/vc_column][vc_column width=”1\/3″]

<\/i><\/div>

Integrity<\/h3>

We uphold the highest ethical standards in every operation.<\/p> <\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

<\/i><\/div>

Reliability<\/h3>

Consistent delivery of dependable security services.<\/p> <\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

<\/i><\/div>

Professionalism<\/h3>

Well-trained teams committed to excellence.<\/p> <\/div><\/div>[\/vc_column][vc_column css=”.vc_custom_1790763508667{padding-top: 50px !important;}”][\/vc_column][vc_column width=”1\/3″]

<\/i><\/div>

Confidentiality<\/h3>

Ensuring privacy and safeguarding sensitive information.<\/p> <\/div><\/div>[\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”50px”]

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Innovation<\/h3>

Adoption of modern technologies and advanced security practices.<\/p> <\/div><\/div>[\/vc_column][\/vc_row][vc_row footer_feature=”yes” padding_top=”50″ padding_bottom=”50″][vc_column]

Leadership<\/div>

Looking Ahead<\/span><\/h2>

Prima Linea Security is built on precision, accountability, and trust – providing
\ntailored security solutions designed to meet real-world risks and evolving security
\nchallenges.<\/p><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row disable_element=”yes” section_type=”fullwidth” bg_type=”color” margin_bottom=”0″ bg_color=”#ed9b33″ padding_top=”0″ padding_bottom=”0″][vc_column width=”7\/12″ tablet_width=”1″ css=”.vc_custom_1790001893935{padding-top: 5% !important;padding-right: 10% !important;padding-bottom: 5% !important;padding-left: 10% !important;}” font_color=”#ffffff”][\/vc_column][vc_column width=”5\/12″ tablet_sm_width=”1″][\/vc_column][\/vc_row][vc_row header_feature=”yes” padding_top=”100″ padding_bottom=”50″][vc_column width=”1\/2″ tablet_sm_width=”1″][vc_column_text] Who We Are Creating a New Standard in Security Services Prima Linea Security is a professional security and risk management company based in Cairo, delivering integrated security solutions […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6445","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/primalinea-security.com\/index.php?rest_route=\/wp\/v2\/pages\/6445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primalinea-security.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/primalinea-security.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/primalinea-security.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/primalinea-security.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6445"}],"version-history":[{"count":124,"href":"https:\/\/primalinea-security.com\/index.php?rest_route=\/wp\/v2\/pages\/6445\/revisions"}],"predecessor-version":[{"id":7343,"href":"https:\/\/primalinea-security.com\/index.php?rest_route=\/wp\/v2\/pages\/6445\/revisions\/7343"}],"wp:attachment":[{"href":"https:\/\/primalinea-security.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}